CrusoniaEssays for
the transition.
Two years of field notes from the Food is Health movement — the science, the money, the policy, and the people building System C. Start anywhere. Then go deeper, weekly, on Substack.
From the Field: Climate Week Day 1
What Ellen heard in the rooms - and what happened between them
Real Food With A Money-Back Guarantee
Plant Strong is standing behind their food, that your cholesterol will improve
Food Is Health Fulcrum September 12, 2026
The market signal is moving upstream before the infrastructure is ready to catch it.
Food Is Health Revolution Live with Ultrahuman
The ring measures your body. The revolution begins when the data changes how you live.
My Oura and the Metaphysical
What Our Family’s Oura Ring Data Revealed That Blew My Mind
Food Is Health Fulcrum September 5, 2026
People are paying for better signals. The system is finally starting to pay for what changes them.
The Consumer Moved the Mac-and-Cheese Aisle
What Barilla’s agreement to acquire GOODLES tells us about consumer demand, trust and making better food easier
Unprocessed & Unfiltered
Your Gut Is Not a Score—It’s an Ecosystem
Costco Is Totally Different Than Retail Grocery - Food Is Health Revolution Live
The grocery store gives us labels. What we need is enough signal to make a genuinely good decision.
We're Going To Find Out If Food Works
A reader challenge, two unconferences, and the platform turning personal results into market action.
Gramps Isn’t Priced Out. He’s Doing Blueberry Math the Store Won’t Do
Ellen’s dad runs a three-store optimization every week. The berry supply chain runs no process at all. Phones are about to fix both
The $8 Organic Blueberries And Why My Dad Won’t Buy Them Again
Car Ride Chronicles: Seven hours of relentless family debate that accidentally revealed what’s really in the way of Food Is Health.
Externalities Are the Asset
How capital markets can securitize resilience before everyone else figures out what it is worth
Food Is Health Fulcrum 8/29
The shopper is not waiting for either system
Unprocessed & Unfiltered
My Lab Results Gave Me More Questions
We Are Not Promoting Drugs. We Are Promoting Agency.
The System C stack starts when consumers own the data, see the trend and choose what help they need.
The Dashboard Scared Me. The Data Paralyzes Me.
It’s Confusing, Especially When I Learned My Prostate Was Fine
Food Is Health Fulcrum 8/23/26
The Cart Always Changes Before the Benefit Design